The team behind GoodBoys.

1. JR Jake Ratermann Owner & CEO

   I'm the owner and CEO of GoodBoys Group. I came up in emergency services with the San Diego fire department, then built a company that stood up 911 systems from the ground up in countries that had none. Along the way I realized my real passion wasn't solving problems, it was developing people. That's what brought me into this industry: building something I own while multiplying my impact through others, and turning every person I develop into someone who can do the same for the next.

2. KP Kyle Petersen COO

   I'm the COO of GoodBoys Group. I run operations across all our entities, from the insurance agencies up through Petermann and the tech we're building underneath everything. I graduated from ASU in 2023 and went into product development at a startup, but I wanted ownership, not a seat at someone else's table. So I jumped into insurance, started as a solo producer and built an organization around it. GBG is the next step: one structure that lets multiple businesses compound together. I care about building things that last, like systems, structure and leverage, over quick wins.

3. AP Andrew Petersen CTO

   I'm the CTO of GoodBoys Group. I don't write the code; I find where the business is leaking time or money and plug those holes with software. I've always been a systems guy, taking apart how something works and rebuilding it to run better. GBG is young and growing fast, and companies at that stage almost always outrun their own infrastructure. That's the appeal for me: building the systems that carry it to the next level instead of retrofitting them later. Get the tooling right, and an agent spends the day selling instead of fighting their tools.

4. CP Cam Peterson Marketing Director & Lead Videographer

   I'm the Marketing Director and Lead Videographer at GoodBoys Group. I started out freelancing for local restaurants, making content for small businesses, and loved that every day looked different. A year before finishing college, the freelance work took off, so I bet on myself and went all in. That led to a marketing agency, where I worked my way up from shooter and editor to account manager. My friend Jake pulled me into GoodBoys, and the trips, the culture and the drive Jake and Kyle bring made it an easy yes. What sold me is what we believe: your ambition shouldn't be capped by a job.

5. SC Sabrina Cortez Director of Events & Culture

   I'm the Director of Events & Culture at GoodBoys Group. I got into this work to build environments people actually want to grow in, and it was the people and mission here that pulled me to GBG. My job is making sure work doesn't feel like just work: keeping the energy high, the events fun and the culture people-first. I love it.

6. AC Austin Calvera Corporate Trainer

   I'm a Corporate Trainer at GoodBoys Group. I bounced through car sales, day trading, solar and home improvement before landing here, and I knew Jake from our solar days working across the US. When he called with the insurance opportunity, I jumped at it. Now I train new agents through their first 90 days. The money doesn't move me like it does most; building people does. I'm a natural teacher, and working closely with 30+ people on their craft is why I'm here.

7. HH Haylee Hoefgen
8. CC Caitlyn Cariveau

Headshots are on the way — in the meantime, the fastest way to meet the team is a call.